Mentor Officially Rebrands Itself as Siemens EDA

Siemens Completes Integration of Mentor Graphics, Unveils New EDA Brand Identity

In a major rebranding move, Mentor, a Siemens Business, has officially changed its name to Siemens EDA (Electronic Design Automation). The name change marks the culmination of Siemens’ acquisition and integration of Mentor Graphics, which began in 2017 when Siemens bought Mentor for $4.5 billion.

Background on the Mentor-Siemens Acquisition

Siemens, a global technology powerhouse, acquired Mentor Graphics, a leading provider of electronic design automation software and services, in March 2017. The acquisition was part of Siemens’ strategy to expand its digital industrial leadership and strengthen its position in the growing market for software solutions across the electronic design, simulation, verification, and manufacturing domains.

At the time of the acquisition, Mentor had over 5,700 employees in 32 countries and generated revenue of approximately $1.2 billion in its fiscal year ending January 31, 2017. The company served a diverse range of customers across the semiconductor, automotive, aerospace, industrial, and consumer electronics industries.

Rationale Behind the Rebranding

The rebranding of Mentor as Siemens EDA reflects the successful integration of Mentor into Siemens’ Digital Industries Software business unit. By aligning Mentor’s brand identity with Siemens, the company aims to leverage the global recognition and trust associated with the Siemens brand while emphasizing its focus on electronic design automation solutions.

According to Tony Hemmelgarn, President and CEO of Siemens Digital Industries Software, “The rebranding of Mentor as Siemens EDA is a significant milestone in our journey to establish Siemens as a leader in the EDA industry. It underscores our commitment to delivering innovative and comprehensive solutions that enable our customers to design, simulate, verify, and manufacture the next generation of electronic products.”

Integration Milestones and Synergies

Since the acquisition, Siemens has worked diligently to integrate Mentor’s operations, products, and technologies into its Digital Industries Software portfolio. Some of the key milestones and synergies achieved during this period include:

1. Product Integration: Siemens has integrated Mentor’s EDA tools and methodologies with its own PLM (Product Lifecycle Management) and MES (Manufacturing Execution System) solutions, creating a comprehensive digital twin ecosystem for electronic systems design and manufacturing.

2. R&D Investment: Siemens has increased investment in research and development to accelerate innovation across Mentor’s product lines, including PCB (Printed Circuit Board) design, IC (Integrated Circuit) design, verification, and manufacturing solutions.

3. Customer Expansion: The combined entity has expanded its customer base, leveraging Siemens’ global sales and support infrastructure to reach new markets and industries. Mentor’s solutions are now available to a broader range of customers through Siemens’ extensive partner network.

4. Talent Retention: Siemens has retained key talent from Mentor, ensuring continuity in product development, customer support, and industry expertise. The integration has also provided opportunities for cross-functional collaboration and knowledge sharing between Siemens and Mentor teams.

Impact on Customers and Partners

The rebranding of Mentor as Siemens EDA is expected to have a positive impact on customers and partners. Existing Mentor customers will continue to receive the same high-quality products, support, and services they have come to expect, now backed by the global resources and expertise of Siemens.

Siemens EDA will also continue to support and enhance Mentor’s partner ecosystem, which includes EDA tool vendors, IP (Intellectual Property) providers, foundries, and design services companies. The rebranding is not expected to disrupt existing partnerships or agreements.

Furthermore, customers and partners can expect increased investment in innovation, expanded product offerings, and enhanced integration with Siemens’ broader software portfolio. This will enable them to tackle the growing complexity of electronic systems design and manufacturing while accelerating time-to-market and improving product quality.

Siemens EDA Product Portfolio

Siemens EDA offers a comprehensive portfolio of software solutions and services for electronic systems design, simulation, verification, and manufacturing. Some of the key product lines include:

These product lines cover the entire electronic systems design flow, from concept to manufacturing, enabling customers to create innovative, high-quality products while reducing development time and costs.

Industry Reception and Analyst Commentary

The rebranding of Mentor as Siemens EDA has been well-received by industry analysts and experts, who see it as a positive step towards consolidating Siemens’ position in the EDA market.

According to Jay Vleeschhouwer, Managing Director at Griffin Securities, “The rebranding of Mentor as Siemens EDA is a logical and necessary step in Siemens’ journey to become a leader in the EDA industry. By leveraging the Siemens brand and integrating Mentor’s products and technologies, Siemens is well-positioned to compete with established players like Cadence and Synopsys.”

Gary Smith, President of Gary Smith EDA, adds, “Siemens’ acquisition of Mentor was a game-changer for the EDA industry. The rebranding of Mentor as Siemens EDA reflects the successful integration of the two companies and their commitment to delivering innovative solutions that address the growing complexity of electronic systems design and manufacturing.”

Future Outlook and Growth Opportunities

Siemens EDA is poised for growth in the coming years, driven by the increasing demand for advanced electronic systems across various industries, including automotive, aerospace, industrial, and consumer electronics.

The company plans to continue investing in research and development to drive innovation in areas such as AI (Artificial Intelligence), ML (Machine Learning), and cloud-based design collaboration. Siemens EDA also aims to expand its market presence in emerging regions, such as Asia-Pacific and Latin America, while strengthening its position in established markets like North America and Europe.

Furthermore, Siemens EDA will leverage its synergies with other Siemens businesses, such as Siemens Digital Industries and Siemens Healthineers, to create new growth opportunities and deliver comprehensive solutions that address the unique challenges of each industry.

Conclusion

The rebranding of Mentor as Siemens EDA marks a significant milestone in Siemens’ journey to become a leader in the EDA industry. By integrating Mentor’s products, technologies, and expertise with its own software portfolio, Siemens is well-positioned to deliver innovative and comprehensive solutions that enable customers to design, simulate, verify, and manufacture the next generation of electronic products.

With a strong commitment to research and development, global market expansion, and industry collaboration, Siemens EDA is poised for growth and success in the years to come. Customers and partners can expect continued innovation, enhanced product integration, and world-class support as Siemens EDA charts a new course in the EDA landscape.

Frequently Asked Questions (FAQ)

1. What is the reason behind Mentor’s rebranding as Siemens EDA?

The rebranding of Mentor as Siemens EDA reflects the successful integration of Mentor into Siemens’ Digital Industries Software business unit following Siemens’ acquisition of Mentor Graphics in 2017. The new brand identity aligns Mentor with Siemens and emphasizes the company’s focus on electronic design automation solutions.

2. Will the rebranding affect existing Mentor customers and partners?

Existing Mentor customers and partners will not be negatively impacted by the rebranding. They will continue to receive the same high-quality products, support, and services they have come to expect, now backed by the global resources and expertise of Siemens. The rebranding is not expected to disrupt existing partnerships or agreements.

3. What are some of the key product lines offered by Siemens EDA?

Siemens EDA offers a comprehensive portfolio of software solutions and services for electronic systems design, simulation, verification, and manufacturing. Key product lines include Xpedition (PCB design), Calibre (IC verification), Tessent (IC test), Questa (IC verification), Veloce (hardware-assisted verification), Catapult (high-level synthesis), and Valor (PCB manufacturing), among others.

4. How does the rebranding impact Siemens’ position in the EDA industry?

The rebranding of Mentor as Siemens EDA consolidates Siemens’ position in the EDA market. By leveraging the Siemens brand and integrating Mentor’s products and technologies, Siemens is well-positioned to compete with established players and deliver innovative solutions that address the growing complexity of electronic systems design and manufacturing.

5. What growth opportunities does Siemens EDA anticipate in the future?

Siemens EDA anticipates growth opportunities driven by the increasing demand for advanced electronic systems across various industries. The company plans to invest in research and development, expand its market presence in emerging regions, and leverage synergies with other Siemens businesses to create new growth opportunities and deliver comprehensive solutions tailored to each industry’s unique challenges.